in Seattle, Wash., is one of the more striking boxes you’ll ever see, with an interior characterized by red brick, dark wood, and a host of personal touches and custom-designed pieces. One passerby saw the wood and a chandelier through the window and thought a wine bar was opening instead of a fitness facility. Then she joined.
‘The Belltown difference is just little tiny things you can do to just go above and beyond the normal standard,’ says owner Nadia Shatila, who’s also a member of CrossFit’s Level 1 Seminar Staff.
… All elegance aside, Shatila knows the appearance of the gym is less important than what happens inside it.
‘You don’t need to have a cool-looking gym. Obviously what keeps clients around is people are coming back for your quality of coaching, your programming. Are you getting them fitter?’
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